Design and branding services that hold together everywhere.
We design brand identities, logos, print materials, packaging and digital screens for businesses in Pakistan, the UK, Europe, the US and the Gulf. Every project ends with editable source files and exports that belong to you.
What do design and branding services include?
Design and branding services cover the work of deciding how a business looks and sounds, then producing every visual asset that carries that decision. At the core sits the brand identity: a logo suite, colour palette, typography, imagery style and brand voice, written down in brand guidelines so anyone can apply them. Around that core come the everyday outputs, such as graphic design for print and screen, brochures and company profiles, product packaging and labels, product photography, social media creatives, website design, landing page design and UI/UX design for apps and dashboards. At Ozairwebs, a brand and design studio in Lahore, we work in Figma, Adobe Illustrator, Photoshop and InDesign. Each project starts with a free consultation and a written fixed-price scope, and ends with editable source files plus SVG, PNG and PDF exports. Print files come in CMYK with bleed. Once the project is paid, the final files and rights belong to you.
Brand, print and product design
These six services build the identity and the physical pieces customers hold in their hands.
Brand identity design
A complete visual identity system: logo suite, colour palette, typography, imagery direction and tone of voice, documented in a brand guidelines PDF your team and suppliers can follow.
Learn moreLogo design
Custom wordmarks, logomarks, monograms and emblems drawn as vectors, tested at small sizes and delivered in SVG, EPS, PDF and PNG with favicon versions.
Learn moreGraphic design
Infographics, presentations, banners, signage and everyday graphics for print and screen, designed inside your brand guidelines and prepared with the correct colour mode and resolution.
Learn moreMarketing collateral
Brochures, company profiles, flyers, business cards, catalogues and sales decks laid out in InDesign, with print-ready PDFs and lighter digital versions for email and WhatsApp.
Learn morePackaging design
Labels, boxes, pouches and sachets designed on your printer's dieline, with ingredients panels, barcodes and 3D mockups for approval before anything is printed.
Learn moreProduct photography
Product shoots with retouching and colour correction, delivered as white background, lifestyle and flat lay images sized for online stores and marketplaces.
Learn moreLogo, brand identity or brand guidelines: what is the difference?
People often use these three terms as if they mean the same thing. They do not, and knowing the difference helps you scope the right project.
| Factor | Logo | Brand identity | Brand guidelines |
|---|---|---|---|
| What it is | One mark that names and signs the business | The full visual system around the logo | The written rulebook for using that system |
| What it contains | Primary logo, variations and icon versions | Logo suite, colours, typography, imagery style, patterns, brand voice | Usage rules, spacing, colour codes, type sizes, do and do not examples |
| Who uses it | Everyone, on every touchpoint | Designers, marketers and printers | Staff, agencies and suppliers working without you in the room |
| When it is enough | Very early businesses testing an idea | Businesses ready to look consistent across channels | Teams with several people or agencies producing content |
| Usual timeline | Usually 1 to 2 weeks | Usually 4 to 8 weeks | Usually part of the identity project |
Design for websites, apps and social screens
These four services shape what people see on a screen, designed in Figma before any build begins.
Website design
Sitemaps, wireframes and full homepage and inner page mockups in Figma, designed responsive and handed to developers with a style guide.
Learn moreUI/UX design
User flows, wireframes, clickable prototypes and design systems for web apps, dashboards and mobile apps, with accessibility checked against WCAG.
Learn moreLanding page design
Campaign landing pages with clear visual hierarchy, above the fold messaging and form design, laid out mobile-first in Figma.
Learn moreSocial media creatives
Post, carousel, story and ad creative designs in the right sizes for each platform, plus editable templates for your team.
Learn moreHow a branding project runs at our Lahore studio
Logo jobs, rebrands and packaging ranges all move through the same four stages.
- 1
Consultation and brief
We discuss your audience, competitors and goals, then confirm deliverables, rounds and timing in a written fixed-price scope.
- 2
Research and direction
We study your market and present mood boards and a design direction for you to approve before detailed work starts.
- 3
Design and revisions
We develop concepts in Figma or Illustrator, share them on a private link and refine them over the agreed revision rounds.
- 4
Files and handover
You receive editable source files, SVG, PNG and PDF exports, print-ready CMYK files and guidelines where included.
Design files you receive and own
A design project is only useful if you can keep using it after we finish. That is why every handover includes the editable working files, not just flattened images. Your printer gets CMYK PDFs with bleed and crop marks, your developer gets SVG logos and a Figma file, and your marketing team gets PNG exports and templates. Once the final invoice is paid, the files and the rights to use them belong to your business, with no licence fee to renew.
- Editable Adobe Illustrator, Photoshop, InDesign or Figma source files
- SVG and PNG exports for websites, apps and social media
- Print-ready PDFs in CMYK with bleed and crop marks
- Font names and licence notes so suppliers can match type
- Colour codes in HEX, RGB, CMYK and Pantone where needed
- Files organised in a shared folder with clear naming
Brand design company in Pakistan for these sectors
A clinic, a property developer and a fashion label need very different visual languages. We research the sector before drawing anything, so the colours, type and imagery fit what customers in that market expect while still standing apart from close competitors.
Questions people ask
What do design and branding services include?
Design and branding services include creating a brand identity, such as the logo, colours, typography and brand voice, and then producing the assets that use it. That can mean graphic design, brochures, packaging, product photos, social media creatives, website mockups and app interfaces. You can book one service, such as a logo, or a complete identity with guidelines and launch materials.
How much does branding cost in Pakistan?
Branding cost in Pakistan depends on the scope: a logo alone costs less than a full identity with guidelines, stationery, packaging and templates. Other factors are the number of concepts and revision rounds, research depth and how many applications you need. After a free consultation we send a written fixed-price quote in PKR or USD, so the cost is agreed before work starts.
How long does a branding project take?
A logo usually takes 1 to 2 weeks and a full brand identity with guidelines usually takes 4 to 8 weeks. Packaging ranges, collateral sets and website mockups add time depending on the number of items. The biggest variable is feedback speed, so we agree review dates in the written scope and share every stage on a private link.
What is the difference between a logo and a brand identity?
A logo is a single mark that identifies your business. A brand identity is the whole visual system around it: logo variations, colour palette, typography, imagery style, patterns and tone of voice. A logo tells people who you are, while a brand identity makes everything you publish look and sound like it came from the same business.
Do you design for print and digital?
Yes. We design for print and digital in the same project, so the brand looks the same on a business card and a website. Print files are prepared in CMYK at 300 dpi with bleed and crop marks. Digital files are exported in RGB as SVG, PNG or PDF at the sizes each platform needs, and screen layouts are designed in Figma.
Who owns the design files?
You do. Once the final invoice is paid, your business owns the final designs and receives the editable source files from Illustrator, Photoshop, InDesign or Figma, along with all exports. There is no ongoing licence fee. The only exceptions are third-party fonts or stock images, which carry their own licences, and we tell you about those before using them.
Do you offer rebranding services?
Yes. Rebranding services start with an audit of your current logo, colours, materials and customer perception, so we can decide between a light refresh and a full rebrand. A refresh keeps recognisable elements and tidies them up. A full rebrand changes the identity more deeply. Either way, we plan the rollout across signage, print, website and social channels.
Can you build the website after designing it?
Yes. Design and development are separate services at Ozairwebs. The design team delivers approved Figma mockups and a style guide, then our development team can build the site in WordPress, Shopify or Next.js under its own written scope. You can also hand the design files to your own developer, because the files belong to you.
- 01
Share the context
- 02
Confirm the fit
- 03
Shape the plan
Start with a clear design brief
Tell us what you need designed, and after a free consultation we will send a written fixed-price scope in PKR or USD.
Start a conversation