Logo design services for marks that work at any size.

We design custom logos and redesign existing ones for businesses in Pakistan and abroad, from a single wordmark to a full set of variations. You get vector source files, every export format and full ownership once paid.

Get a logo design quote See the logo file formats

What do logo design services include?

Logo design services cover the research, drawing and preparation of a mark that identifies your business, delivered in files you can use anywhere. A custom logo design project at Ozairwebs starts with a short brief about your business, audience and competitors, then moves to sketches and digital concepts drawn in Adobe Illustrator as vectors. You review the concepts on a private link, choose one direction and refine it over the revision rounds agreed in the written scope. We then build the variations a real business needs: a primary logo, a horizontal and stacked version, a small icon or monogram, and one-colour versions for stamps, embroidery and engraving. The final pack includes SVG, EPS, PDF and transparent PNG files, plus a favicon. A logo usually takes 1 to 2 weeks. If you also need colours, typography and brand guidelines across every touchpoint, that is a brand identity project, which builds on the logo.

Wordmark, logomark, monogram or emblem?

The four main logo types suit different names, budgets for awareness and places the logo will appear.

The four main logo types compared
Factor	Wordmark	Logomark	Monogram	Emblem
What it is	The business name set in custom lettering	A symbol or icon that stands alone	Initials combined into one compact mark	Name and symbol enclosed in a badge or seal
Good fit for	Short, distinctive names	Brands that will appear in apps and on products	Long names or family businesses	Schools, food brands, clubs and heritage brands
Main strength	The name is learned with the logo	Recognisable without words once known	Compact and easy to stamp or stitch	Carries a sense of tradition and authority
Watch out for	Long names become hard to read small	New brands need the name beside it at first	Initials can look similar to other brands	Fine detail can disappear at small sizes
Small-size use	Needs a short version or icon	Works well as a favicon or app icon	Works well as a favicon or app icon	Needs a simplified version

From brief to final logo in four stages

A clear brief and staged approvals keep a logo project focused and on schedule.

1
Brief and research
We learn about your business, audience and competitors, and note any colours or symbols you want or want to avoid.
2
Concepts
We sketch widely, then present two or three distinct digital concepts shown on mockups such as signage and packaging.
3
Refinement
You pick one concept and we refine shape, spacing and colour over the revision rounds agreed in writing.
4
Variations and files
We build horizontal, stacked, icon and one-colour versions, then export every format into an organised folder.

Logo file formats in your handover pack

Different suppliers ask for different files. The pack covers all of the common requests.

SVG

Scalable vector file for websites and apps. It stays sharp at any size and loads quickly, so developers usually ask for this format first.

AI and EPS

Editable Adobe Illustrator source and EPS vector files for designers, sign makers, embroiderers and printers who need to work with the original artwork.

PDF

Vector PDFs in CMYK for commercial print and in RGB for screen, which open on any computer without design software installed.

Transparent PNG

High-resolution PNG files with transparent backgrounds for documents, presentations, social media profiles and anywhere a vector file is not accepted.

Favicon and app icon

Simplified icon versions sized for browser tabs, bookmarks and app stores, where the full logo would be too detailed to read.

Colour variations

Full colour, single colour, black and reversed white versions, so the logo stays clear on photos, dark backgrounds and printed stamps.

What makes a good logo

A good logo is simple enough to recognise in a second, distinctive enough not to be confused with competitors, and practical enough to work on a shop sign, a business card and a 16 pixel browser tab. It should still read in one colour, because many uses, such as rubber stamps, embroidery and newspaper ads, cannot reproduce gradients. We test each concept at small sizes and in black and white before presenting it.

Recognisable at small sizes and from a distance
Works in one colour as well as full colour
Avoids trends that will date within a year or two
Clearly different from close competitors in your market
Readable in English and suitable beside Urdu text where needed
Built as a clean vector with no stray points

Custom logo design across industries

A logo for a property developer has to hold up on a large hoarding, while a logo for a SaaS startup spends most of its life as a small app icon. We consider where your logo will appear most often in your sector and design for those conditions first.

A logo is usually the first step. These services carry it further.

Design and branding services

Every design service we offer, from identity and print to website and UI/UX design.

Brand identity design

Colours, typography, imagery and brand guidelines built around your new logo.

Graphic design

Banners, presentations and everyday graphics that put your logo to work.

Packaging design

Labels, boxes and pouches that carry your logo onto the shelf.

Our work

Websites and stores we have designed and built for clients in Pakistan and abroad.

How we work

Consultation, written fixed-price scope, private review links and full file handover.

Questions people ask

How much does a logo design cost?

Logo design cost depends on the number of concepts, revision rounds, the logo type, whether you need a redesign or a new mark, and how many variations and file formats are included. A wordmark is usually simpler than a detailed emblem. After a free consultation we send a written fixed-price quote in PKR or USD, so the cost is agreed before design begins.

How many logo concepts do we get?

Most logo projects include two or three distinct concepts, each shown on realistic mockups so you can judge them in context. We prefer a few well-developed directions over many rough ideas, because it leads to a clearer decision. The exact number of concepts and revision rounds is written into your scope before work starts, so there are no surprises.

What logo file formats will we receive?

You will receive the editable Adobe Illustrator source file, SVG and EPS vector files, PDF files for print and screen, and high-resolution transparent PNG files. We also include favicon and app icon sizes, plus full colour, one colour, black and reversed white versions. Files are organised in a shared folder with clear names so anyone can find the right one.

What makes a good logo?

A good logo is simple, distinctive and practical. It should be recognisable in a second, different from competitors in your market, and readable at small sizes such as a favicon or a business card. It must work in one colour for stamps and embroidery, and it should avoid short-lived trends. We test every concept against these points before presenting it.

Can you redesign our existing logo?

Yes. A logo redesign starts by identifying what customers already recognise, such as a shape, colour or letterform, so we can keep that recognition while fixing problems like poor legibility, missing vector files or a dated style. Some redesigns are a careful cleanup, others are a bigger change. We agree the level of change with you before sketching.

Do we own the logo copyright?

Yes. Once the final invoice is paid, the rights to the final logo pass to your business and you receive all source files. We draw logos from scratch rather than using templates or stock icons. Registering a trademark is a separate legal step that you or your lawyer handle, and we can supply the artwork files the application needs.

How long does logo design take?

A logo usually takes 1 to 2 weeks from the brief to final files. Research and concepts take the first few days, then refinement depends on how quickly feedback comes back. A logo redesign or a mark with many variations can take a little longer. We share the schedule in the written scope and show progress on a private link.

Is a logo the same as a brand identity?

No. A logo is one mark, while a brand identity is the complete system around it, including colours, typography, imagery style, tone of voice and brand guidelines. A logo is enough for many early businesses. If you need consistent materials across print, web and packaging, a brand identity project gives your team the full set of rules.