01
Supported context
Describe the public offer and visible journey without inventing confidential detail.
02
Relevant capability
Connect design, engineering, content and platform decisions to the work shown.
03
Honest evidence
Avoid unsupported revenue, ranking or conversion claims.
04
Responsive quality
Review the experience across practical device sizes and interaction modes.
05
Maintainable delivery
Use reusable systems and explicit ownership instead of one-off presentation code.
06
Clear continuation
Help visitors move to related services or discuss a comparable project.