Technical SEO that finds why good pages stay hidden.
We check whether search engines and AI crawlers can reach, render, index and understand your pages, using a full crawl, Search Console data and server logs together. Then we fix the faults in order of effect. The work is done in Lahore for sites of every size.
What does technical SEO actually fix?
Technical SEO fixes the infrastructure that decides whether search engines can find, render, index and interpret your pages. That covers site structure, status codes, canonicals, redirects, sitemaps, robots rules, JavaScript rendering and speed. A good audit separates crawling problems, indexing problems and ranking problems, because they look alike in a traffic graph but need different fixes. It combines a site crawl, Search Console and server logs, so decisions rest on what bots really do.
Google documents these basics in its Search Central guides on crawling, indexing and canonicalisation.
Six symptoms that point to technical faults.
You rarely see a technical fault directly. You see its effect, often in Search Console or in a traffic chart that will not move. Several can appear together, particularly after a redesign, a plugin change or a platform move.
Pages are not indexed
Useful pages sit under statuses such as discovered or crawled but not indexed, or they appear and then drop out of results.
Crawl effort goes to junk
Filters, parameters, calendars and endless pagination use up bot visits, while important pages are crawled rarely.
Soft errors pile up
Pages return a normal status for content that no longer exists, so Google treats them as soft errors and trusts the site less.
Signals disagree
Canonical tags, hreflang, sitemaps and internal links point to different versions of the same page.
Content hides behind scripts
Text or links appear only after JavaScript runs, so crawlers and AI agents may see an empty shell.
A migration left a mess
An old move left redirect chains, orphaned pages and sitemap entries that no longer resolve.
Crawling, indexing and ranking are three different problems.
Fixing the wrong layer wastes months. The first job of an audit is to decide which layer a page is stuck in. A page that is already indexed does not need a canonical fix, and a page that is never crawled does not need new copy.
How we tell them apart
- Never requested. If bots do not request a URL, the answer lies in internal links, sitemap entries or blocked paths.
- Crawled, not indexed. If bots fetch a page but leave it out, we look at duplication, thin content, canonicals, noindex tags and quality.
- Indexed, not ranking. If the page is in the index but weak, the fix is better content and links, not a technical change.
- Indexed in the wrong form. Parameter versions, old hosts or the wrong language page may be chosen, which needs canonical and redirect work.
Content-level improvements are covered in on-page SEO.
What logs show that a crawler tool cannot.
A crawler tells you what exists. Server logs tell you what bots actually asked for. The gap between the two is where the biggest wins often sit.
What log analysis reveals
- Real crawl frequency. How often Googlebot, Bingbot and AI crawlers fetch each template, and which sections they ignore.
- Wasted requests. How much attention goes to parameters, redirects, error pages and old URLs that earn nothing.
- Status code patterns. Spikes of server errors or slow responses at certain times, which can reduce how much a bot is willing to crawl.
- Orphaned pages. Pages bots find through old links or sitemaps but your navigation never mentions, which crawls alone will miss.
Logs matter most on sites with thousands of URLs, such as shops, directories and job boards. Smaller sites can still benefit, but Search Console and a crawl are usually enough to find the main faults.
Robots, noindex, canonical or redirect?
These four controls are often mixed up, and using the wrong one can remove pages you wanted or keep pages you did not. We document which control is used where, so future editors do not undo the setup by accident.
| Criteria | What it does | Common mistake |
|---|---|---|
| robots.txt rule | Stops crawling a path | Expecting it to remove indexed pages |
| noindex tag | Asks engines to drop a page | Blocking the page so the tag is never seen |
| Canonical tag | Suggests the preferred URL | Treating it as a command |
| 301 redirect | Moves users and signals | Leaving long redirect chains |
| 410 status | Says a page is gone | Using soft errors instead |
Six stages from crawl to confirmed fix.
The order keeps the work evidence-led and makes each fix testable. Findings are shared as they appear, so you can approve urgent fixes before the audit is complete.
- 01
Collect the data
We crawl the site, export Search Console coverage and performance data and, where possible, collect server logs.
- 02
Map the site
Pages are grouped into templates and sections so problems can be found and fixed in groups rather than one URL at a time.
- 03
Find the faults
We compare crawl, index and log data to spot blocked, duplicated, orphaned, thin or wrongly canonicalised pages.
- 04
Rank by effect
Each fault gets an estimate of effort and likely effect, and the commercial pages that matter most go first.
- 05
Fix and validate
We implement changes or give your developer exact tickets, then re-crawl and use Search Console to confirm.
- 06
Monitor
Alerts for sudden growth in errors, dropped pages or blocked sections catch regressions after releases.
JavaScript sites need extra care.
Frameworks such as React and Vue can hide content from simple crawlers. Search engines can often render scripts, but it is slower and less reliable, and many AI bots do not run scripts at all.
What we check on script-heavy sites
- Content in the HTML. Main text, headings, links and metadata should exist in the first response, not only after scripts run.
- Crawlable links. Navigation must use real anchor links, since buttons with click handlers are not followed as links.
- Server rendering choices. We compare server rendering, static generation and prerendering and pick what suits your content.
- Speed and stability. Slow pages cost crawl and users. Fixes overlap with our Core Web Vitals work.
Moving from a heavy theme to a rendered front end is covered under WordPress to Next.js. If content must stay in a script-heavy app, we test what the crawler receives and fix the gaps.
What you receive, and what changes the price.
A technical SEO engagement produces both a clear diagnosis and working fixes. Price depends on the site, not on a standard package. Tell us the platform and size of the site, and we explain what the audit would include and where the effort would go.
Outputs and cost drivers
- Ranked issue list. Every finding has evidence, affected URL groups and a recommended fix.
- Fix tickets or direct fixes. Specific instructions for your developer, or changes we apply ourselves on WordPress, Shopify or custom code.
- Number of URLs and templates. Larger, more varied sites need more crawling, grouping and testing, which is the main cost driver.
- Access to logs and platforms. Log access, staging environments and developer availability affect how fast fixes can be shipped.
Planning a move to a new platform or domain? Read about SEO migrations.
Technical SEO, plain answers.
Straight answers to what clients ask before they start.
Why are my pages not indexed?
Common causes are weak internal links, duplicate content, thin pages, blocked paths, wrong canonicals and slow servers. We check which applies by looking at crawl data, logs and the URL inspection results.
What does crawled but currently not indexed mean?
Google fetched the page but chose not to keep it in the index for now. It often points to duplication, low value or weak internal signals, not to a single technical error.
Do I need server logs?
They are not essential for a small site, but for large or generated sites they are the best evidence of crawl waste. If logs are not available, we work from Search Console and crawl data and say what remains unknown.
How long until fixes show results?
Crawling changes can show within days or weeks, while indexing and ranking changes may take longer. We validate each fix technically right away and report on search results at agreed intervals.
Can technical SEO alone increase traffic?
It removes obstacles. If good pages were hidden, traffic can rise. If content is weak or competition is strong, you will also need better pages, which our on-page and content work addresses.
Do AI crawlers need different settings?
They have their own user agents, and some do not run scripts. We check that key content exists in the HTML and that your robots rules match your decision on AI access. See GEO.
Will you change my site directly?
If you want, yes. We can implement fixes on WordPress, WooCommerce or custom code, or hand your developer precise tickets with the evidence behind each one.
How is this different from a free audit tool?
Tools list possible issues but do not know which ones matter. We combine crawl, Search Console and logs, check each finding against how bots really behave and rank fixes by their effect on your pages.
Find out what bots really see on your site.
Send your site address and your Search Console access if you can. We will tell you which layer your problem lives in, and what we would check first.