Website design services you approve before anything is built.
We design custom websites in Figma, from sitemap and wireframes to responsive homepage and inner page mockups that follow your brand. You review every page at desktop and mobile sizes, then developers get a clear handoff to build from.
What are website design services?
Website design services plan the structure and appearance of a website before it is coded. The work covers the sitemap, page content priorities, wireframes, visual design for each page template, a style guide for typography, colour and imagery, and responsive layouts for desktop, tablet and mobile. At Ozairwebs, website design is done in Figma and follows your brand identity, so the site looks like the same business as your logo, print and social media. You see real mockups of the homepage and key inner pages, comment on them and approve them in writing. The final deliverable is a Figma file with page designs, reusable components, a style guide and a developer handoff with specs and exported assets. Building the site, choosing a CMS and setting up hosting are separate development services. Our WordPress, Next.js and e-commerce teams can build from the approved design, or your own developer can.
What is included in our custom website design
The exact list depends on the size of the site, but most projects include all eight.
Sitemap and page plan
A map of every page and how the pages connect, with the purpose of each one agreed before design starts, so nothing important is missed or duplicated.
Wireframes
Grey-box layouts for the homepage and main templates that fix content order, headings and calls to action before any colours, photos or illustrations are added.
Homepage mockup
A full visual design of the homepage in desktop and mobile sizes, using your typography, colours and imagery, which sets the direction for every other page.
Inner page templates
Designs for service, product, about, blog, contact and other repeated templates, so pages added later still match the approved look without needing a fresh design.
Style guide
Type scale, colour palette, buttons, form fields, icons and image treatment documented in one place, so editors and developers apply them the same way every time.
Responsive breakpoints
Layouts checked at mobile, tablet and desktop widths, with notes on how menus, grids, tables and images should behave as the screen size changes on real devices.
Imagery direction
Guidance on photography, illustration and icon style, plus stock image selection or a written brief for a custom shoot when your own photos are needed.
Design handoff
An organised Figma file with components, spacing notes and asset exports, plus a walkthrough call with the developers who are going to build the website for you.
Website design vs website development
The two are often sold together, but they are different jobs with different deliverables.
| Factor | Website design | Website development |
|---|---|---|
| Question it answers | What should the site say and look like? | How does the site work and run? |
| Main tools | Figma, Adobe Illustrator and Photoshop | Code, a CMS such as WordPress, frameworks such as Next.js |
| Deliverables | Sitemap, wireframes, mockups, style guide and handoff file | A working website with CMS, forms, integrations and hosting |
| How you review it | You approve mockups page by page | You test a live preview link on real devices |
| Cost of changes | Low, a layout change takes minutes in Figma | Higher, changes after the build take longer |
| Where it sits at Ozairwebs | This service | Our web development, WordPress and e-commerce services |
How a website design project runs, step by step
A small business site usually takes 2 to 4 weeks from agreed sitemap to approved mockups.
- 01
Discovery call
We discuss your audience, goals, competitors and current site, and agree what the new design must achieve in a written scope.
- 02
Sitemap and content plan
We define the pages, their purpose and the main sections on each, using your content or a plan for content still to be written.
- 03
Wireframes
Low-detail layouts for the key templates let you judge structure and flow before visual design, which keeps your feedback focused.
- 04
Homepage design
We design the homepage first in desktop and mobile versions. Once you approve it, it sets the style for every other page.
- 05
Inner pages and style guide
The remaining templates are designed and the style guide is completed, covering type, colour, buttons, forms and imagery rules.
- 06
Handoff and support
You receive the organised Figma file and assets, and we join a walkthrough with the developers who will build the site.
Website redesign for an existing site
A redesign starts with what you already have. We review your current pages, analytics and the questions customers ask, then decide what to keep, merge or remove. Pages that already bring in search traffic keep their purpose where possible, and we pass notes to the developers and SEO team so that value is protected during the build. The new design brings the brand up to date, fixes confusing navigation and makes mobile pages easier to read, without discarding content that already works.
- Review of current pages, structure and analytics before new mockups
- A clear list of pages to keep, merge, rewrite or retire
- Navigation and menu redesign based on how visitors move
- Updated typography, colour and imagery from your current brand
- Mobile layouts that keep key content and calls to action visible
- Notes on pages with search traffic passed to the build team
Who builds the website after the design is approved?
You choose the build route once the mockups are signed off.
- 1
Approved design
You sign off the mockups and style guide, and we finalise the Figma file for handoff.
- 2
Choose the build team
Our WordPress, Next.js or e-commerce team, or your own developer, builds from the same handoff file.
- 3
Design review during the build
We compare the staged build with the mockups and list any visual differences for the developers.
- 4
Final visual check
Before launch we confirm type, spacing and images match the approved design on phones and desktops.
Responsive website design for different industries
A law firm, a clinic and a clothing brand need different structures, tones and imagery. We plan sitemaps and page templates around how each sector's customers make decisions, whether that means service pages and credentials, property listings and filters, or product collections and lookbooks.
Questions people ask
What is included in website design?
Website design usually includes a sitemap, wireframes, a homepage mockup, designs for inner page templates, a style guide covering type, colour, buttons and forms, and responsive layouts for mobile, tablet and desktop. At Ozairwebs it ends with a Figma handoff file and exported assets. Coding, CMS setup and hosting are part of website development, which is scoped separately.
What is the difference between website design and website development?
Website design decides what the site says, how pages are structured and how everything looks, and it is delivered as mockups in Figma. Website development turns those mockups into a working site with code, a CMS, forms, integrations and hosting. Design changes are quick and cheap, while changes after development take longer, so approving the design first saves time and money.
How much does website design cost?
Website design cost depends on the number of unique page templates, whether you need a sitemap and content plan, how much custom imagery or illustration is involved, and the revision rounds agreed. A five-page brochure site costs less to design than a large site with many templates. After a free consultation, we send a written fixed-price quote in PKR or USD.
Can you redesign our current website?
Yes. A website redesign starts with a review of your current pages, analytics and customer questions. We decide what to keep, merge or remove, then design a new structure and look in Figma. Pages that already rank or bring in enquiries keep their purpose where possible, and we pass notes to the developers and SEO team so that value is protected during the build.
Do we see the design before it is built?
Yes. You see and approve every key page as a Figma mockup in desktop and mobile sizes before any development starts. You can comment directly on the design, and we revise within the agreed rounds. We can also link screens into a simple clickable prototype so you can test the navigation. Nothing goes to developers until you approve it in writing.
Who builds the website after the design is approved?
You choose. Our WordPress team, our Next.js team or our e-commerce team can build it from the approved design under a separate written scope, or you can give the Figma handoff to your own developer. Either way, the handoff file includes components, specs and exported assets, and we can review the staged build against the approved mockups.
How long does website design take?
Website design for a small business site usually takes 2 to 4 weeks from the agreed sitemap to approved mockups. Larger sites with many templates, a redesign audit or custom illustration usually take 4 to 8 weeks. Timelines depend mostly on how quickly content and feedback arrive, so we agree review dates in the scope before design starts.
Will the website design match our brand identity?
Yes. Brand-led web design starts from your logo, colours, typography and tone, so the website feels like the same business as your print and social media. If your brand guidelines are thin or outdated, we can extend them for digital use, or recommend our brand identity service first so the website is designed on a settled brand.
- 01
Share the context
- 02
Confirm the fit
- 03
Shape the plan
Want to see your new website before it is built?
Tell us about your business and your current site. We will send a written website design scope and a fixed quote after a free consultation.
Start a conversation