Marketing collateral design services that sales teams actually hand out.
We design brochures, company profiles, catalogues, flyers, business cards and sales decks that explain what you sell and look like your brand. Every piece comes as a print-ready file and a lighter digital version for email and WhatsApp.
What is marketing collateral?
Marketing collateral design services produce the printed and digital materials a business uses to explain its products and support sales conversations. Common collateral includes brochures and trifolds, company profiles, flyers and leaflets, business cards, letterheads, product catalogues, price lists, proposal templates and sales or pitch decks. Unlike an advert, collateral is usually handed over, emailed or shared after first contact, so it has to answer questions clearly and build trust. At Ozairwebs we plan the content structure first, then lay out each piece in Adobe InDesign or Illustrator using your brand guidelines. Print versions are prepared in CMYK with bleed for your chosen printer, whether that is a local press in Lahore or a supplier abroad. Digital versions are compressed PDFs that open quickly on a phone. We can design from your existing text, edit it for clarity, or add copywriting to the scope when the content is not ready yet.
Collateral pieces we design
Most businesses need a core set of four or five of these, designed together so they match.
Brochures and trifolds
Bi-fold, trifold and multi-page brochures that explain a service or product range, with clear sections, strong images and a single next step for the reader.
Company profiles
Multi-page profiles covering who you are, what you do, past projects and capabilities, used for tenders, distributors and corporate introductions.
Flyers and leaflets
Single-sheet flyers for launches, offers, events and door-to-door distribution, designed to be read in a few seconds.
Business cards
Card designs with your logo, contact details and a QR code, set up for standard or special finishes such as foil and spot UV.
Sales and pitch decks
Presentation decks for sales meetings and investor pitches, with editable master slides your team can update without breaking the layout.
Product catalogues
Catalogues and price lists with consistent product grids, specifications and codes, built in InDesign so new items can be added easily.
Letterhead and stationery
Letterheads, envelopes, invoices and Word templates that keep everyday documents on brand, both printed and as editable digital files.
Proposal templates
Proposal and quotation templates with a fixed structure, so your team can produce professional, consistent documents for every new lead.
From content to printed piece in six steps
Good collateral depends on the content as much as the layout, so we plan both together.
- 01
Purpose and audience
We agree who will read each piece, where they will get it and what you want them to do next.
- 02
Content plan
We outline sections and page count, then collect your text, product details, photos and logos into one shared folder.
- 03
Layout concept
We design the cover and two sample spreads in InDesign so you can approve the style before the full layout.
- 04
Full layout
We lay out every page, add charts and icons, and check spelling, numbers and contact details with you.
- 05
Print preparation
We confirm paper size, finish and specifications with your printer, then export CMYK PDFs with bleed and crop marks.
- 06
Digital version
We export a compressed PDF for email and WhatsApp, with clickable links and a file size that opens quickly.
Printed brochure or digital PDF: which version do you need?
Most clients need both. The two versions are prepared differently, and this table shows how.
| Factor | Printed version | Digital PDF version |
|---|---|---|
| Typical use | Meetings, exhibitions, reception desks and mail-outs | Email, WhatsApp, website downloads and LinkedIn |
| File setup | CMYK, 300 dpi, bleed and crop marks | RGB, compressed images, no bleed |
| Interactivity | QR codes linking to your site or WhatsApp | Clickable links, phone numbers and email addresses |
| Page layout | Spreads planned for folding and binding | Single pages that read well on a phone screen |
| Updating | Reprint needed for changes | Updated and re-sent at no print cost |
What a company profile should include
A company profile is often the first detailed document a buyer, distributor or tender committee reads about you. It needs to answer their questions quickly and prove you can deliver. We usually keep it between 8 and 20 pages, depending on how many services and projects you need to show. Clear headings, real project photos and short paragraphs matter more than decoration. For B2B businesses such as manufacturers and exporters, we also include capacity, quality processes and contact points.
- Short introduction covering who you are and since when
- Services or product lines with plain descriptions
- Selected projects or clients, with permission to name them
- Capabilities, facilities, quality checks and certifications you hold
- Team or leadership section where it builds trust
- Clear contact page with phone, WhatsApp, email and address
Brochure and company profile design by sector
Real estate brochures sell a lifestyle and a payment plan, while a manufacturer's company profile has to prove production capacity to buyers abroad. We shape the structure and tone of your collateral around how buyers in your sector make decisions.
Questions people ask
What is marketing collateral?
Marketing collateral is the set of printed and digital materials a business uses to explain its products and support sales, such as brochures, company profiles, flyers, business cards, catalogues and sales decks. It is usually given to people who are already interested, so it focuses on clear information and trust rather than attention-grabbing headlines. Packaging and social posts are related but separate design services.
What should a company profile include?
A company profile should include a short introduction, your services or products, selected projects or clients, capabilities and quality processes, any certifications you actually hold, and clear contact details. B2B profiles often add production capacity and export experience. Keep paragraphs short and use real photos. Most profiles work well at 8 to 20 pages, depending on how much you need to show.
Do you prepare files for printing in Pakistan?
Yes. We prepare print-ready PDFs in CMYK at 300 dpi with bleed and crop marks, which is what most printing presses in Lahore, Karachi and other cities ask for. When possible we check specifications with your printer first, such as paper size, bleed amount and finishes like foil or spot UV. We can also prepare files for printers abroad.
Can you design both print and digital versions?
Yes, and we recommend it. The print version is set up in CMYK with bleed for the press. The digital version is a compressed RGB PDF with clickable links, phone numbers and email addresses, sized to open quickly on WhatsApp and email. Both come from the same InDesign file, so updates stay in sync.
How much does brochure design cost?
Brochure design cost depends on the page count, the format, how much content and photography is ready, whether copywriting is needed and the number of revision rounds. A single trifold costs less than a 20 page company profile. After a free consultation we send a written fixed-price quote in PKR or USD. Printing costs are separate and paid to your printer.
Can you write the copy as well?
Yes. If your text is ready, we edit it lightly for length and clarity as part of the layout. If it is not, copywriting can be added to the scope through our content marketing service, based on an interview with you and your existing materials. You approve all text before final layout, because you know the details of your business.
What size should a brochure be?
The most common brochure sizes are A4 folded into a trifold, A4 bi-fold, and A5 or A4 multi-page booklets. The right size depends on how it will be used: trifolds suit racks and counters, while A4 booklets suit detailed company profiles. We confirm the size with your printer before design, because changing it later means reworking the layout.
Do we get the editable InDesign files?
Yes. Once the project is paid, you receive the editable InDesign or Illustrator files, packaged with the images and font information, plus the print and digital PDFs. This means you or another designer can update prices, contact details or projects later. Fonts with commercial licences may need to be purchased by your business, and we tell you upfront.
- 01
Share the context
- 02
Confirm the fit
- 03
Shape the plan
Give your sales team materials worth handing over
Tell us which pieces you need and where they will be used. After a free consultation we will send a written scope in PKR or USD.
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