Online stores engineered from catalogue to checkout.
We handle every part of your online store, from the storefront and product pages to checkout, payments, feeds, and order management. Based in Lahore, our team works with Shopify, WooCommerce, Next.js, or custom platforms, choosing what fits your needs best.
Where does an online store really lose money?
Many operational challenges happen behind the scenes, not just at the storefront. Projects aimed at increasing conversions often get the most attention and funding, while ongoing losses are easy to miss. Issues like inventory mismatches between channels, manual order routing, entering product data multiple times for each marketplace, and unexpected returns often go unnoticed. Making checkout faster doesn’t solve these problems. That’s why we focus on where customers drop off and how staff work, so we can identify and address the most important issues first.
Eight ways we work on online stores.
Each service below has its own page with process, deliverables and common questions. Start with the one that matches your biggest problem.
Shopify development
Themes, custom sections, apps and checkout extensions for teams that want hosted reliability. Shopify development
WooCommerce development
Flexible stores on WordPress with custom product logic and payments. WooCommerce development
Next.js e-commerce
Fast, custom storefronts built in React with the commerce backend of your choice. Next.js e-commerce
Headless commerce
A separate storefront on top of a commerce engine, for distinctive or multi-channel experiences. Headless commerce
Checkout and payments
Payment gateways, webhooks, taxes and failure recovery so no order depends on a browser tab. Checkout and payment integration
Merchant Center feeds
Clean product feeds for Google and other marketplaces, with errors fixed at the source. Merchant Center feeds
Review systems
Collection, moderation and display of customer reviews with correct markup. Ecommerce review systems
Catalogue, features and CRO
Variant architecture, custom store features and conversion testing, delivered inside the platform projects above.
Finding the leak before buying a redesign.
A new theme is the most common first request and rarely the best first spend. We begin by measuring, because the same budget often fixes a quieter and more expensive problem.
What we check
- Where shoppers leave. Funnel data shows whether people drop off on product pages, in the cart or at payment, and on which devices.
- Where staff lose time. We shadow whoever processes orders, answers stock questions or updates products, and note every manual copy step.
- Where data disagrees. Stock, prices and descriptions are compared across the shop, marketplaces and ad feeds to find contradictions.
- Where it breaks under load. Sales days expose limits that quiet days hide, so we review hosting, caching and third-party scripts.
Store speed problems often sit behind these numbers; see Core Web Vitals remediation.
Three specialities that sit inside every project.
These topics used to be separate pages. They now live here because they are done inside whichever platform route you choose.
Catalogue and variant architecture
Products with many sizes, colours, bundles or made-to-order options need a data model that keeps stock, price and imagery correct for each variant. We design that model, import existing products into it and test the awkward cases, such as a variant that sells out while the parent stays live.
Custom store features
Subscriptions, quote requests, delivery date pickers, wholesale price lists, gift options and product builders are built as supported extensions, never as edits to core files. Each feature is tested against checkout, taxes and order emails, and documented for the next developer.
Conversion improvement
We look at real shopper behaviour before suggesting a change, then test one thing at a time: product page layout, shipping messages, payment options or form length. Results are judged against orders and returns together, so a win on the front is not lost at the warehouse.
Shopify, WooCommerce or something custom?
No platform is better in general. The right one depends on who operates the store, how unusual the product rules are and how much hosting you want to own.
A fair summary
- Shopify. Suits teams that want a proven checkout and hosting handled for them, accepting the limits of the platform's extension model.
- WooCommerce. Suits content-led brands already on WordPress who need deeper customisation and are happy to manage updates and hosting.
- Headless or custom. Earns its cost when pricing rules, catalogue logic or integrations truly exceed a platform. A distinctive look alone is not enough reason.
- Migration. Moving between platforms is possible. Redirects, customer accounts and order history need a plan from the beginning.
A good theme can already look distinctive, so we only recommend a custom build when it solves a real constraint such as pricing logic or channel reach.
A commerce project, step by step.
Every engagement follows the same shape, whatever platform is involved, and each stage ends with something you can see and approve.
- 01
Measure
Funnel, speed, stock accuracy and order handling time are recorded as a baseline.
- 02
Decide
We recommend a platform route and list what will be built, bought or left alone.
- 03
Model the data
Products, variants, prices and stock rules are defined once, before screens are designed.
- 04
Build and connect
Storefront, checkout, payment, shipping and accounting links are built on a staging site.
- 05
Test real orders
Full orders, refunds and failed payments are run end to end, on phones and desktops.
- 06
Launch and watch
We release with a rollback plan and watch orders, errors and stock closely in the first weeks.
Never trust the browser to finish an order.
Customers close tabs and networks drop. An order that depends on the browser returning from the payment page will eventually go missing.
How we build it
- Webhook as truth. The payment provider's signed webhook confirms payment, and the order is updated from that, not from the shopper's return page.
- Idempotent handling. A repeated event cannot create a second order or send a second email.
- Pending state. Orders wait in a clear pending status that resolves one way or the other, so nothing is stuck.
- Scheduled reconciliation. A routine compares provider records with the shop every day and flags any difference for a person, so quiet payment errors do not sit unnoticed for weeks.
The full checkout service is on checkout and payment integration.
Catalogue, variants and the feeds that use them.
Product data is the raw material of the whole store. If it is wrong, every channel repeats the mistake, from the product page to the shopping ad.
What good catalogue design includes
- Variant architecture. Sizes, colours and bundles are modelled so stock, price and images follow each variant correctly.
- One source of truth. Each field has a single owner, so two systems never both believe they control stock.
- Matching markup. Visible product details and structured data agree, which also protects eligibility for rich results.
- Feed readiness. Marketplaces impose their own field rules, so data is cleaned and enriched before it is exported.
Read how this feeds into search in Merchant Center feeds and ecommerce structured data.
Conversion work that the warehouse can carry.
Conversion improvements that outrun fulfilment produce refunds, not revenue. We pair the two.
| Criteria | What we change | What we protect |
|---|---|---|
| Product pages | Clear photos, sizing help, honest delivery times | Stock figures that are current |
| Cart | Fewer fields, visible costs early | Correct tax and shipping rules |
| Checkout | Local payment methods, guest option | Verified payment confirmation |
| Post-purchase | Order tracking and clear returns steps | Staff time spent on routing |
| Reviews | Verified reviews shown with markup | Moderation and fairness |
E-commerce engineering, answered.
Straight answers to what clients ask before they start.
Shopify or WooCommerce: which should I choose?
Choose Shopify if you want hosted reliability and a proven checkout with less technical upkeep. Choose WooCommerce if content, WordPress and deep customisation matter more. We recommend based on who will run the store daily.
What affects the cost of an online store project?
Platform choice, number of products and variants, custom pricing or checkout rules, integrations with accounting and shipping, data migration and how much design work is needed all move the cost. We give a scoped quote after a short discovery.
How long does a store build take?
Simple stores can launch within weeks, while stores with custom rules and many integrations take months. Product data readiness is the usual cause of delay, not development.
Can you move my store to another platform?
Yes. We plan product, customer and order migration, set redirects for every changed URL and test checkout before switching. Search visibility is protected by keeping URLs and metadata stable where possible.
When do I need a headless store?
When catalogue logic, pricing rules or channel needs go beyond what a normal platform theme can do. For most shops a well-built theme is faster to deliver and cheaper to maintain.
How do you prevent overselling?
By deciding which system owns stock, syncing changes quickly and reserving items during checkout. Overselling is mostly an ownership problem, so we solve it with rules before code.
Do you also handle marketing feeds and SEO?
Yes. We prepare Google Merchant Center feeds, product structured data and technical SEO for the store, so product data and search visibility stay aligned.
Can you see examples of your store work?
You can read our SadaPure natural food store and Gifts for Harmain Shopify project pages for how we approached two different shops.
Find where your store is leaking.
Tell us your platform and your biggest frustration. You will get a short written assessment of the likely causes and the order we would fix them in, before any project is agreed.