PPC management services with tracking you can audit.

PPC management is the ongoing planning, building and improvement of pay per click ad campaigns on platforms such as Google Ads and Meta Ads. It includes keyword and audience research, ad copy, bidding, negative keywords, budget control and conversion tracking. The goal is to turn ad spend into leads or sales at a cost your business can sustain, with monthly reporting so you can see what changed.

PPC management cost depends on the number of platforms and campaigns, the size of the product catalogue or keyword set, creative needs, and whether tracking must be rebuilt first. We charge a fixed monthly management fee, agreed in writing. After a free consultation you receive a written quote in PKR or USD. The ad spend itself is a separate cost paid to the platforms.

No. Ad spend is paid directly to Google or Meta from your own card or invoice billing, and it is separate from our management fee. This keeps costs transparent: you see exactly what each platform charged in your own account. Our fee covers the work of building, optimising and reporting on campaigns, and it does not change with hidden markups on spend.

A good Google Ads budget is one large enough to buy a steady number of clicks and conversions at your market's cost per click. Smart bidding needs conversion data to learn, so very small budgets spread across many keywords often struggle. We estimate costs with Keyword Planner and competitor research, then suggest a starting budget you can raise once results are proven.

Google Ads campaigns usually start getting clicks within a day or two of approval, but performance typically takes several weeks to settle. Automated bidding has a learning period, and search term data builds up over time. We expect to refine keywords, negatives and ads heavily in the first month or two, and we explain progress in each report.

Use Google Ads when people already search for what you sell, because you reach them at the moment of intent. Use Meta Ads when your product is visual, impulse-friendly or new to the market, because you create demand in the feed. Many businesses run both, with Google capturing demand and Meta building it and retargeting visitors. Tracking tells us which deserves more budget.

A PPC audit checks whether conversion tracking counts real actions without duplicates, where spend is wasted in search terms, which negative keywords are missing, and whether campaign structure, bidding and budgets fit your goals. For e-commerce it also reviews the Merchant Center feed. We check landing pages for speed and relevance and deliver a written list of fixes ranked by impact.

No, Ozairwebs is not a certified Google Partner, and we do not claim partner badges. We are a Lahore-based web development and marketing team that manages Google Ads and Meta Ads inside accounts you own. You can judge the work directly through full account access, documented changes and monthly reports tied to conversion tracking we set up and test.