Email marketing services that reach the inbox.
We set up Klaviyo, Mailchimp or HubSpot, build the automated flows every store or service business needs, and fix the domain settings that decide whether email lands in the inbox or spam. Your list and account stay yours.
What do email marketing services include?
Email marketing services include choosing and setting up an email platform, connecting it to your website or store, building automated flows such as welcome series and abandoned cart emails, designing newsletter templates, segmenting your list, and making sure messages are delivered. Deliverability is the part most businesses skip. Without correct SPF, DKIM and DMARC records on your domain, Gmail and Yahoo increasingly filter or reject bulk email, however good the design is. At Ozairwebs we handle the full chain: platform setup in Klaviyo, Mailchimp or HubSpot, integration with Shopify, WooCommerce, Next.js or custom sites, lifecycle email marketing flows, campaign calendars, and monthly reporting on open rate, click rate and revenue or leads attributed to email. For Pakistani stores we can also connect order events from cash on delivery checkouts, and pair email with WhatsApp messages where customers prefer them. You own the account and the list throughout.
From empty account to working email automation
Most setups move through four stages before regular campaigns begin.
- 1
Audit and choose
We review your list, current tool, store platform and goals, then recommend Klaviyo, Mailchimp or HubSpot.
- 2
Authenticate the domain
We add SPF, DKIM and DMARC records, set a sending domain, and warm up new sending gradually.
- 3
Build core flows
We write, design and connect welcome, abandoned cart, post-purchase and win-back flows, then test each trigger.
- 4
Campaigns and reports
We run a newsletter and offer calendar, segment the list, and report monthly on results.
Email deliverability: how we keep you out of the spam folder
Gmail and Yahoo now expect bulk senders to authenticate their domain, offer one-click unsubscribe and keep spam complaints low. Many businesses still send from a domain with no DMARC record or a broken SPF include. We check your DNS, fix authentication, align the sending domain with your brand, and clean the list so you stop mailing addresses that bounce or never engage. Good content matters, but it only counts if the email arrives.
- SPF record checked and merged so it stays under lookup limits
- DKIM signing enabled on your own sending domain
- DMARC policy added, monitored, then tightened over time
- One-click unsubscribe and clear preference options in every email
- Bounce and inactive subscriber cleanup on a regular schedule
- Gradual warm-up when moving platforms or starting a new domain
Klaviyo or Mailchimp: which is better for you?
Each platform suits a different kind of business. We also include HubSpot, which many B2B teams already use for their CRM.
| Factor | Klaviyo | Mailchimp | HubSpot |
|---|---|---|---|
| Suits | E-commerce stores that want revenue-focused automation | Small businesses and newsletters that want a simple tool | B2B and service firms that need email tied to a CRM and sales pipeline |
| Store integrations | Deep Shopify and WooCommerce data: products, orders, browse events | Shopify and WooCommerce connections with lighter event data | Commerce possible, but built mainly around contacts, deals and forms |
| Automation depth | Detailed flows with branching on behaviour and predicted metrics | Customer journeys that cover common needs well | Workflows across email, tasks, deals and lead scoring |
| Segmentation | Very granular, based on purchase and browsing behaviour | Tags, groups and segments, simpler to manage | Lists and properties shared with sales and service teams |
| SMS and other channels | Built-in SMS in supported countries | SMS in limited regions | Sales sequences, chat and CRM tasks |
| Cost pattern | Rises with active profiles and SMS use | Rises with contacts and plan tier | Rises with contacts, seats and hub tier |
Which automated emails should an online store have?
These flows run every day without anyone pressing send. Most stores need the first four before regular newsletters.
Welcome series
A short sequence for new subscribers that introduces your brand, sets expectations about how often you email, and points to popular products or services.
Abandoned cart emails
Reminders sent when a shopper adds items but does not finish checkout, showing the exact products left behind and answering common objections.
Browse abandonment
A gentle follow-up when a known subscriber views products without adding them to the cart, recommending the items they looked at.
Post-purchase flow
Order thank-you, delivery and care tips, review requests and cross-sell suggestions, timed around how long your products take to arrive.
Win-back campaign
Messages for customers who have not ordered in a while, with a reason to return and a clean exit for people no longer interested.
Lead nurture sequence
For service and B2B businesses, a series that answers common questions, shares case studies and invites a call when the lead is ready.
Back in stock and price drop
Alerts sent automatically when a product someone wanted returns or its price changes, triggered by store events.
Sunset flow
A final check-in for long-inactive subscribers before removing them, which protects deliverability and keeps your list costs down.
Lifecycle email marketing by industry
A clothing store, a clinic and a SaaS product need very different email programmes. Stores focus on carts and repeat orders, service firms on nurturing leads, and education businesses on enrolment reminders. We plan flows around the way your customers decide.
Questions people ask
What do email marketing services include?
Email marketing services include platform setup, integration with your website or store, automated flows such as welcome and abandoned cart emails, newsletter design, list segmentation, deliverability fixes and reporting. Our scope also covers SPF, DKIM and DMARC records on your domain. You can hire us for a one-off setup, ongoing campaign management, or both, with every deliverable listed in a written scope.
Klaviyo or Mailchimp: which is better?
Klaviyo is usually the stronger choice for e-commerce stores that want detailed automation based on orders and browsing behaviour. Mailchimp suits small businesses and newsletters that want a simpler tool and lighter store data. If your sales team already works in HubSpot, keeping email there can make more sense. We recommend a platform after looking at your store, list size and goals.
Which automated emails should an online store have?
Most online stores should start with four flows: a welcome series for new subscribers, abandoned cart emails, a post-purchase flow with review requests, and a win-back campaign for lapsed customers. After that, browse abandonment, back in stock alerts and a sunset flow for inactive subscribers are useful additions. Each flow runs automatically once it is built and tested.
How do we avoid the spam folder?
Start with domain authentication. Set up SPF, DKIM and DMARC records, send from your own domain, and include one-click unsubscribe in every marketing email. Then protect your reputation: only email people who opted in, remove bounces and long-inactive contacts, keep complaint rates low, and warm up new domains gradually. Google Postmaster Tools helps monitor how Gmail sees your sending.
How often should we send emails?
Send as often as you have something useful to say and your list stays engaged. Many stores send a regular weekly or fortnightly newsletter alongside automated flows, while B2B firms often send less frequently. Watch unsubscribe and complaint rates as you test frequency. Segmenting lets engaged customers receive more email while quieter subscribers receive less.
Is email marketing worth it in Pakistan?
Email marketing can be worth it in Pakistan, especially for online stores with repeat buyers and for B2B or education businesses, because sending to an owned list costs far less than paying for every ad click. Many Pakistani customers also respond well on WhatsApp, so we often pair email with WhatsApp order and cart messages rather than relying on one channel.
Can you move our list from Mailchimp to Klaviyo?
Yes. We export contacts with consent status, tags and custom fields, import them into the new platform, and rebuild your flows and templates there. We set up domain authentication before sending, then warm up gradually so inbox providers get used to the new sending pattern. Old flows stay paused, not deleted, until the new ones are tested and live.
How much do email marketing services cost?
Cost depends on the platform, the number of flows and templates to build, store or CRM integration work, deliverability fixes, and how many campaigns we run each month. Platform subscription fees are paid directly to Klaviyo, Mailchimp or HubSpot. After a free consultation we send a written quote in PKR or USD with fixed prices for setup and ongoing management.
- 01
Share the context
- 02
Confirm the fit
- 03
Shape the plan
Get your emails into the inbox and working
Tell us your platform, store and list size. We will send a written email marketing scope and quote in PKR or USD after a free consultation.
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