This is a short guide by web development company on how to filter aged domains before you buy them. Actually. If you already know about this topic, then ignore this article, otherwise if you have any difficulty understanding the metrics of a good domain, don’t leave without having finished reading all the content.
- 9 tips on buying Aged Domains
- Which metrics should I be looking at?
- Domain age (age is not just a number here)
- There are three “ages”
- Tip 1:
- Page Rank
- Tip 2
- II – Moz metrics
- Tip 3
- III – Majestic SEO (my favorite)!
- IV – Semrush
- Tip 5
- V – Alexa metrics (overvalued)!
- Tip 6
- VI – Backlinks Data (Fundamental)
- VII – To see the value of the Backlink, you must check the following:
- Tip 7
- VIII – Google punishments (watch out for stuffed animals!)
- Tip 8
- IX – Domain of (industry / sector)
- X – Social Stats (sharing is caring?)
- Tip 9
9 tips on buying Aged Domains
The first very common question for most people thinking about purchasing an expired domain is: “How will I know which domain to buy?” There are so many Aged domains coming from spam and every Black Hat technique you can imagine and don’t be fooled by the high Page Rank (already in disuse), that people usually buy with a weight of gold, discovering the domain is just the first step.
- This article will try and answer the following questions:
- Why do I need to know about these metrics?
- How can I evaluate an aged domains? What price should I pay?
- How do I know if the expired domain is a scam?
- How do I know if the page rank (or any other metric) will not drop after buying the domain?
Which metrics should I be looking at?
Some sites import hundreds of thousands of new expired domains daily. It is an insane number of domains for a domainer (or a team of domainers) to examine. Simply because, you need several metrics to filter all the crap from this huge list of domains to find the ones that are really valuable. So the first step in finding an aged domains to buy is to share the Joio do Trigo.
Most people use Page Rank to filter; some use MozBar (PA / DA), while others use Majestic Seo and its Trust Flow (TF). However, one thing you need to know is that each of these metrics can be manipulated. It is easier to manipulate some metrics like (DA) and more difficult to manipulate others like (TF).
Below I will list several metrics. When looking at these domain metrics, if any of the values seem strange, you should either discard the domain or look more deeply into the profile of Backlinks.
Domain age (age is not just a number here)
Search engines prefer older domains, as they are theoretically more reliable. If the expire domain are not discard, it could retain its age in the eyes of SEO optimizing.
There are three “ages”
The age of mastery of WhoIs details. This basically counts when the domain was last registered. If a domain falls this number is often reset
The age of the domain in the Wayback Archive. This counts the age of the first encounter that the Wayback Archive crawled the site. If a domain does not have a website, then this age can be much less than the age of WhoIs
The age of the Wayback Archive site. This counts the age of the last site that was placed on the domain. This is a very useful number to find out if the domain was used regularly. Most of the time looking at Wayback is enough to validate the domain Read more Choosing a Domain Registration
So here’s the first tip:
Look for domains that are older, as it usually takes time to accumulate relevant authority, at least 3 years is already a reasonable number.
Inexperienced people still use Page Rank as a standard metric, it is wrong to evaluate a domain for PBN using this indicator. Note that in recent years Google has already reported that it will no longer be updated. So, over time that number will be useless.
What most people don’t know is that the PR that is shown in the toolbar is not the PR that Google uses in real time. In fact, page rank is being continuously calculated and is used to rank websites in search results.
To check the PR of sites: Download the Chrome toolbar here
About the PR bar mentioned above, see that Google shows us the data with a huge Delay in this toolbar, being updated once a year. Therefore, these data tend to be very outdated and completely useless. The PR can also be easily falsified, I will make an article about it soon.
Be wary of aged domains with a PR greater than 6. These are likely to be fake. That is why it is preferable to use the Trust Flow of Majstic SEO to analyze Expired Domains.
II – Moz metrics
Domain authority (DA) is a metric that ranges from 0 to 100 which predicts how well a site will do on the SERP. The DA can be used to compare one domain with another. Page Authority (PA) is a metric that points to the authority of a specific page for ranking this exclusive part of the Blog.
DA / PA are popular metrics for calculating the value of a domain. Unfortunately, they are also extremely easy to handle. For some reason, other Moz metrics like Moz Rank and Trust Rank, which are equally good, are not popular with domains.
Look for domains with DA greater than 10. Good domains tend to have at least this value, this is the minimum value. Remember that this is a MOZ metric and does not represent the total veracity in relation to Google, we are talking about different companies. Don’t get stuck with the DA!!!
III – Majestic SEO (my favorite)!
Trust Flow and Citation FLow have gained in popularity in recent years. While Citation Flow is a measure like Page Rank, very easy to manipulate, Trust Flow has a high reliability, being a metric much more difficult to manipulate and has therefore become the standard metric that I look at first .
However, an even better metric that is more difficult to manipulate is the relationship between Trust Flow and Citation Flow. Most real domains will have a TF / CF of just over 1, while Spam domains have a ratio well below 1. If the account is reversed, CF / TF Spam Domains will have a value above 1, you can use the any way you see fit. The important thing in both cases is that the aged domains has a value close to 1.
Another really useful metric provided by Majestic is the Topical Trust , which represents the category of Backlinks for that Domain. Real domains tend to have connections with similar niches, or just a top-level niche, while Spam Domains have links from different niches.
Tip 4: It is practically impossible to manipulate the combination of the TF / CF ratio and the Topical Trust categories. With these three numbers (TF / CF, Ratio and Topical Trust), you can filter most domains with great reliability and get rid of Spam’s quickly.
IV – Semrush
Semrush is an extraordinary tool and provides SERP data for certain Domains. This data essentially tells you if the domain is classified for some keywords and is also an excellent traffic estimation tool, in addition, it reports the monthly volume of organic traffic and the cost (based on the CPC volume and keyword)
The cost of traffic definitely helps to justify the value of the domain. However, run some keyword queries on Google to verify that the Semrush data is really valid.
V – Alexa metrics (overvalued)!
Alexa maintains classification data for most sites in the world. The ranking algorithm is based on the total amount of traffic in the last three months. It brings data from a sample of organic traffic and builds the rankings through it.
The classifications may not be sufficiently precise, since the sample population is biased (the data are extracted mainly from those that have the toolbar installed). They can also be easily manipulated by increasing the number of visits to a domain after installing this toolbar (or buying traffic for example). However, since Alexa ranking has been there for a long time, they are quite popular with users.
VI – Backlinks Data (Fundamental)
Links to determine the Page Rank of the domain and therefore check your links is critical in determining its true value. However, a mere bond and its quantity are not enough. Many domains will have a very high number of links that can disappear as soon as you buy them. The trick is to find out if the Backlinks will stay, once the domain has been purchased.
You can check the Backlinks through Google, Moz, Majestic SEO and Ahrefs. Google would obviously be our first choice. However, Google does not show very accurate data about old Backlinks. Sometimes it may not show any Backlink in the search.
Therefore, although you should give higher priority to the links that you find through the Google link operator, you should also check the links through Moz, and mainly through Majestic SEO or Ahrefs (the latter I never used). If possible do a check using all three.
VII – To see the value of the Backlink, you must check the following:
Follow / Nofollow – we need to check if the link allows the page to pass Link Juice to the domain. If the link has a rel = “nofollow” attribute, then it will not contribute to the domain’s Page Rank. It is still good to have the link – but this link should not be considered when calculating the ranking of the page receiving the Link.
Contextual Link – is it the link that is surrounded by many links or text? If the link is surrounded by a bunch of other links (like a blogroll) then it is possible that the entire set of links has been posted there to simply increase the page rank of the various domains. If the link is surrounded by text and is part of an article then chances are that this link is authentic – which means it probably still exists even after six months of purchasing the domain. The latter is also the Link profile with the highest quality.
OutBound Links (OBL) – check the total number of OBL on the page. A large OBL would mean that link juice would be a very small fraction of the source domain. In addition, search engines categorize pages with 100 or more OBL as Link Farms.
Site Category – While sites that are believed to receive Domain Links from other sites whose category is from another source, tests show that this is irrelevant. However, it may be interesting to check if the Link of the domain to be acquired receives Links from sites of the same category.
This step is the most intensive step in the verification batch. So, keep it in the last step, after you’ve filtered through all of these extensive list of tips.
VIII – Google punishments (watch out for stuffed animals!)
If you are buying an aged domains, make sure that Google has indexed all pages in the domain. You must be cautious with domains that don’t have indexed pages. This may be due to a manual or algorithmic penalty on the domain due to Black Hat tactics.
Usually the site is completely de-indexed, due to the long expiration time that the domain presents, that’s why it is so important to check the Backlinks and follow all the guidelines passed here. If the domain is expired, any Google penalties verification tool will show a positive result, simply because the Domain is .
If a domain is not indexed, and there is no clear indication of the use of Black Hat techniques, you can register it and upload a blank page yourself. Wait a few days to see if it will be indexed, do not force indexing using any tools (if using for PBN). If the site is not indexed within a few days, leave it aside for a longer time and go to work on other sites, it will probably not be indexed.
I already had a site that was indexed and then it was de-indexed, so even after indexing it is worth waiting a few more days, you can even upload some content, but don’t make links yet. Wait to see if it will remain indexed. If it happens to be deindexed, just remove the contents and put it on another site.
IX – Domain of (industry / sector)
Most of the time people buy deleted domains for a specific industry or sector. Therefore, it is useful to know what type of content existed on the domain before you bought it. It could be a website that doesn’t fall into the industry category you want. The best way to verify this is to go to the WayBack Machine and check the different versions of the domain since its first version was online. If it changed category, the domain was probably used as a PBN, but check this is not an exact rule.
We don’t know how much social sharing actually affects a domain’s rankings. However, if a domain was shared across multiple networks, it would be a sign of legitimacy for the search engines. Of course, don’t get carried away by a aged domains that has a very large social share number, as these are extremely easy to fake.
Not all social networks are create equal. If your site uses images in a hard way, Pinterest can bring you more benefits, if it is focused on business, administration, etc. So, LinkedIn, and so on.
Want to learn more about finding deleted domains? If you want to set up your PBN, you need to know all the techniques to not spend thousands of dollars in auctions, the price of aged domains usually cost hundreds of dollars, as they are negotiated in dollars!