Trust – the most powerful and important factor for any relationship building, even for business and consumer relationships. Trust plays an important role for both parties. And when we talk about building trust between brands and consumers, the first thing that strikes our mind is the reviews. We can say reviews and trust are the foundation stone for the relation between a brand and a consumer.
Reviews are helpful for brands as well as for consumers. On one side, it helps consumers make their buying decisions and helps them know the product/brand in a better way. On the other hand, it helps businesses know their reputation in the market and know the reception of their selected product or brand.
Various review platforms allow consumers to post their reviews related to any brand or product. But for businesses, it is important to collect as many reviews as possible. Hence, to help them out, Facebook – the social media platform with the most users- has come up with Facebook reviews.
A brief about Facebook reviews
Facebook has always been a helping force for businesses, and it provides them with various measures to reach more audiences and enhance their brand recognition. Businesses even have the facility to have a Facebook business page where they can communicate with their audience and boost their reach.
The Facebook business page also allows users to post reviews for a particular brand and share their opinion.
And now you must be thinking, why there is so much hype about Facebook reviews – Out of many reasons that we can conclude that Facebook provides the option to choose either “Recommend” or “Not recommend” for any particular business.
Traditionally it used to happen that consumers used to post their reviews in a word or two or write their reviews in a single sentence. This used to create a major confusion for the reader and was sometimes very difficult to comprehend.
But with the mentioned feature of choosing either recommend or not recommend, readers can get a clear view about the brand and make their decision.
As it is important to collect reviews, it is equally important to showcase the reviews to the desired consumers. In this age of digitalization, businesses are in a hunt to establish an online presence and depend on their website to achieve their business goals. Therefore we are witnessing a trend where they are opting to embed Facebook review on the website.
There are various ways to add reviews on the website and win the trust of their visitors, but in this article, we will be listing the 3 best ways to add Facebook review Widgets on the website.
Simplest Ways To Add Facebook Reviews On The Website
To save your time and for your convenience, we have found 3 simple ways to embed Facebook reviews on the website. These methods are so simple that even an individual from a non-technical background can adopt these measures.
1. Social Media Aggregators
Social media aggregators are amazing tools that help in collecting social feeds from various social media platforms, allow you to curate and customize them, and then display them on your website with ease. They provide a dedicated Facebook widget that you can use to collect Facebook reviews from your Facebook business page and then embed them into your website.
All you have to do is, collect the feed using a social media aggregator, generate the embedding code and paste it on the backend of your website.
Alongside easing the embedding process, social media aggregators provide various features to add more value to this strategy. For example, it allows you to customize the widget as per your requirements. You can change the font size, font style, and more to personalize your widget as per your choice. Also, you have various themes and layouts as your choices. You can select the one that suits the style of your website.
Also, with the help of social media aggregators, you can moderate the widget, which means you can hide the review that you think is irrelevant or misguides your consumers. And as the widget is 100% responsive, your visitors can easily read the reviews irrespective of the device they are using. In addition, the widget displays the review on a real-time basis, which means as soon as the reviews are uploaded on the platform, the widget displays it on the website.
2. WordPress plugins
If you are using a WordPress website for your business website, then you have the comfort of using WordPress plugins. There are various plugins on the WordPress plugin store that help to collect Facebook reviews from your Facebook business page. You just need to install the plugin, generate the shortcode and paste the shortcode on the backend of your website.
Also, Read – How to Add Instagram Feed To Shopify
3. Facebook embedding code
If you don’t have to use any tool for your website, then this is certainly the best way, but it is time-consuming. For this method, you need to copy the embedding code of each post and paste it on the backend of your website. But you have to go through the whole process to display the latest reviews on your website. Also, you cannot customize the feed as per your need.
Read more… How to Add Instagram Feed To Shopify
Building trust in front of your target audience is a difficult task, but it can be made simpler by opting to embed Facebook reviews on the website. And for that, you can use either of the three given methods and easily establish credibility in front of your target audience.